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Hi!


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Hi!


I am a culturally-muddled soul, often seen eating Pad-Thai with Dal and faking accents. I have been known to bargain with my broken Thai in the markets of Bangkok for every article of clothing till I get it down to 10 THB, which often leads to me getting chased by local shopkeepers. Along with that, I'm an aspiring entrepreneur, singerquizzer, and book worm obsessed with understanding the way technology shapes and transforms society, media, and culture. I enjoy picking up new skills and tools from a variety of disciplines as well as meeting and interacting with new people from different cultures!  

My work here and elsewhere is an attempt to document those efforts. 

 

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Because creating a great product is just the beginning.


Because creating a great product is just the beginning.


What I enjoy

With an infectious passion for products and ideas that make a difference to people's everyday lives and a mind hungry to learn, grow and create, I find myself constantly searching for ways to create and innovate with the people and organizations I work with. I'm in love with building ideas, cultivating them, and bringing them to fruition. When I am creating something, I like to think about how people will use it, how it gets made and most importantly why people will want it. I love observing people, understanding their behaviors as well as their motivations.

I understand it’s not just about having great ideas, but also about executing  them. With my economics and business background, I have the skills and the will to chart out how to get there. I love bringing my skills to roles where I can flex my multi-faceted background, lean on my ability to communicate with a variety of audiences, and forge long-lasting partnerships. In terms of languages, I speak English, Hindi, Tamil, Spanish, and Thai. 

Technology is exciting. And, the Internet amazes me every single day. It constantly changes and evolves. But what I love most is using technology to find creative solutions to problems. My focus and interest lies in creating people-centered products that contribute to the quality of life of the people that use them. At iflix, I work closely with the Content Strategy & Acquisition team and am responsible for providing support and analysis to a number of their strategic decisions. Some of my roles include assisting with valuation analyses (model building, scenario testing etc.) to support our deal teams in negotiations with the owners of digital content rights, compiling thoughtful post-mortem analyses on content-related product experiments to determine areas for optimization as well as creating and presenting insightful presentations that summarize content performance/analysis to teams, managers and executives aimed at better decision-making.

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Featured Projects


Featured Projects


In Nov 2016, I had the privilege to work with the human rights organization, Harass Map, at a Data 4 Change workshop in Beirut. 

HarassMap is an award winning volunteer-based initiative founded in late 2010. It is based on the idea that if more people start taking action when sexual harassment happens in their presence, it is possible to end this epidemic. It works to achieve this mission by convincing bystanders and institutions to stand up against sexual harassment before or when they see it happen. This way, by taking a collective stand against sexual harassment, we as a society can create social and legal consequences that discourage harassment in any form.

The data set we received from Harass Map had a decade's worth of data with various kinds of incident reports. We focused our efforts on highlighting the intensity of the narratives expressed by some of the victims, while maintaining their sensitivity. 

The website starts with a word mapping with some of the most commonly reported phrases reported within the incidents with a choice for further investigation of the topic for users who would like to learn more. The team chose to further the exploration by including a geographical toggle view for users to explore the stories using a map perspective. Each circle below represents a single clickable incident. On the top, the user can use the filters to change how the data is displayed. This exploratory method of visualisation allows users to understand the narratives as well as find their own stories within the data.

Build your narrative around data.

In today’s newsroom, there’s no easy to use tools for journalists to real-time create interactive visualizations that allow data driven storytelling. Traditionally, the content drives news stories, and visualizations are just a nice add on to the narrative. However, you will probably agree that there has been a faster shift in consumption of news stories than there has in the way journalists conduct them. Nowadays, newsreaders appreciate less content. Therefore, we believe that there’s a greater use for tools that curate the stories we are already telling, than tools that generate even more content. For this reason, we propose a new approach to narrating the news, focused on data-driven storytelling. The data set tells the story and short text snippets provide additional insight. Narrata doesn’t require more than uploading two spreadsheets of data through a customised uploader: one that focuses on the data while the other on the storytelling. In the toolkit, they can easily upload their dataset and link their narrative to certain data points. The data visualization changes as the reader scrolls through the article which essentially transform the reading experience.

Narrata was built with d3.js, Jquery, Bootstrap, Crossfilter, Google Maps, Parse.js, and Handsontable.js 

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Discovery, join, and supoort projects that fix the Earth.

The Global Startup Youth was a 3 day action packed, high intensity, challenging yet fun filled, 'get stuff done' social entrepreneurship bootcamp. It harnesses the power of youth from 100+ countries, their cultural diversity, their domain expertise and their deep conversations about today's world problems to accelerate them into ventures, ready to be taken to market and scaled.

I was selected as one of 250 international participants (1 of 3 from Singapore) out of ±5000 applicants from all over the world, and conceptualised features in an international team of 10  for ‘EcoList’- A Crowd funded Web/Mobile platform for individuals to discover, plan and support Environmental causes (Pitched the venture to investors achieving 4th out of 12 teams in the “Environment” Category of the Competition).

Also, as a Global Startup Youth delegate I received an invitation to the 4th Global Entrepreneurship Summit that also took place in Kuala Lumpur, Malaysia.

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People


People


Along the way, I've had the chance to meet some amazing people. Here are some of the organizations I've worked with.



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Get in Touch!


Get in Touch!


Thank you for taking the time to view my website.
If you'd like to get in touch, please drop me an e-mail at vaishurama@gmail.com or send me a message through this form!

 
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